Creators Circle

Creators Circle is a branding project aimed at gym enthusiasts and body builders. The client wanted a versatile brand that could be seen mainly on social media in its early development. Then should also be translated easily to a clothing brand when the time was right. My client also mentioned that they didn’t want a brand that felt typical of a “body builders” brand and rather something more subtle, this should also translate to the clothing brand as something you could where inside and outside the gym environment.

The early development involves creating ideas on paper and testing some of these ideas in by mocking them up in Adobe illustrator. Mainly looking at this perspective idea of the reversed c’s. These where then shown to the client for more feedback.

The early development involves creating ideas on paper and testing some of these ideas in by mocking them up in Adobe illustrator. Mainly looking at this perspective idea of the reversed c’s. These where then shown to the client for more feedback.

The final edit of the logo has a red gradient to give a subtle offset to the colour. Also we made a decision to have the logo icon on the left and the text on the right in rather than vertical.